Musings on Meat
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Rethinking the Meat-Guzzler (Mark Bittman in the NY Times)
A SEA change in the consumption of a resource that Americans take for granted may be in store — something cheap, plentiful, widely enjoyed and a part of daily life. And it isn’t oil.
It’s meat.
The two commodities share a great deal: Like oil, meat is subsidized by the federal government. Like oil, meat is subject to accelerating demand as nations become wealthier, and this, in turn, sends prices higher. Finally — like oil — meat is something people are encouraged to consume less of, as the toll exacted by industrial production increases, and becomes increasingly visible.
Now that the Carl Jr’s Portabello Mushroom $6 Burger now actually almost costs, well, $6, shouldn’t they rebrand it?
Like the “Wanna-be Red Robin Sans Flair Burger” or the “Bovine Spongiform Meat Puck”? Or at least index it to the Euro?