Burgerville goes mobile with food truck. (Oregon Live)
Burgerville will introduce a mobile food truck on Thursday near Tom McCall Waterfront Park, inspired by the food carts that have blossomed on downtown Portland lots.
The 24-foot-long truck will sell a limited menu — burgers, fries, soft drinks and vanilla, chocolate and maybe seasonal shakes.
The truck will allow the Vancouver-based company to test a community’s interest in the restaurateur’s products before committing the money to building a permanent location, said Jeff Harvey, president and chief executive officer of The Holland Inc., Burgerville’s parent company.Burgerville is exploring possible sites for a permanent downtown Portland location as well as in the Seattle area, he said.
The truck also will allow Burgerville to have a presence at community events and could serve as a pinch hitter when any of the existing 39 restaurants undergo renovation, he said.
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July 26th, 2009 at 11:34 pm
CO
uhhmmm, someone cue The Fonz in leather jacket and short shorts and a shark………This is the exact moment we will look back on in the future.