Pok-Pok owner and Weiden + Kennedy partner join forces for Chinatown eatery. (Oregon Live, hat tip to Food Dude)

Pok Pok owner Andy Ricker is teaming with John C. Jay, Weiden+Kennedy’s branding guru, and his fashion-designer wife Janet Jay to open Ping, a restaurant in Chinatown slated for winter 2008-2009.

Anyone who watched Pok Pok transform from take-out shack on Southeast Division to a popular restaurant at the top of Portland’s competitive food scene (watch video above) has wondered: What’s next for Ricker, a vision guy with impressive drive, business smarts and an uncanny feel for Asian street food.

Ping will be a casual hub for Asian snacking and drinking in the (now vacant) bottom floor of the Hung Far Low Building at 102-106 N.W. Fourth Ave. Unlike Pok Pok, Ricker says Ping will be a cross between a izakaya (Japanese pub) and a Southeast Asian cafe and coffeehouse.

The restaurant is part of the Jays’ vision to rejuvenate and modernize Chinatown. Blogging from Beijing on Saturday, Portland mayor-elect Sam Adams wrote: “Portland uber creative guy John C. Jay thinks Portland’s Old Town/Chinatown can be the North American hot spot for Asian contemporary culture and art, i.e. a modern Chinatown. To get a sense of what he was talking about, John suggested I check out Beijing’s 798 Art District.”