A Year Later, a Cease-Fire in a Brooklyn Pizza War. (NY Times)
Last summer, John Miniaci Jr., a second-generation pizzamaker, learned that a Papa John’s franchise was opening — right next door to the restaurant his father started in 1968. The fans of the original Johnny — John Sr., who died shortly before the brand-name doppelgänger arrived — were aghast, circulating petitions and bemoaning the sad fate of mom-and-pop businesses in New York.
It was all for naught, since Papa John’s opened anyway, in September.
“Hey, we’re doing O.K.,” John Jr. said the other day, tending to a nonstop line of lunch customers. “We’re not in the red, that’s the main thing.”
Fans of the free market might nod approvingly at how things have gone. The unwanted competitor next door led Mr. Miniaci to make some changes that improved his business. He established a Web site (johnnyspizzeria.com) and a MySpace page, and introduced online ordering — the computer, not the standing, kind. The changes helped. Right now, he’s actually looking to hire two more workers, one for the counter and another for the kitchen.
“What can I tell you?” Mr. Miniaci said. “Life is good.”
No comments
Comments feed for this article