Michelin Gives Stars, but Tokyo Turns Up Nose. (NY Times)

Many prominent figures of the Tokyo food world, however, are saying to Michelin, in effect, thanks for all the attention (which we deserve), but you still do not know us or our cuisine.

Food critics, magazines and even the governor of Tokyo have questioned the guide’s choice of restaurants and ratings. A handful of chefs proudly proclaimed that they had turned down chances to be listed. One, Toshiya Kadowaki, said his nouveau Japonais dishes, including a French-inspired rice with truffles, did not need a Gallic seal of approval.

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“Anybody who knows restaurants in Tokyo knows that these stars are ridiculous,” said Toru Kenjo, president of Gentosha publishing house, whose men’s fashion magazine, Goethe, published a lengthy critique of the Tokyo guide last month. “Michelin has debased its brand. It won’t sell as well here in the future.”