I’ve mentioned this before, but it bears repeating. There are two types of Maggi. One looks like this:
…and is manufactured stateside. Notice the label, how they suggest that only a few drops will do. Yes, this is unnecessarily preachy. That is because we are America, a nanny state. We can’t be bothered to allow our citizens to exercise free choice and sentient will; we are sheeple that need to be prodded and poked, lectured and proselytized to. We consider commercials broadcast in the first half hour of the Super Bowl to be a cultural high water mark, and suburban strip malls overwhelming barometers of the prevailing zeitgeist when multiplied by the activity coefficients of a Starbucks and an I Sold It on Ebay franchise.
This is what the European version looks like:
This is the good stuff, and it costs twice as much as the stateside produced Maggi. Notice the much more subtle messaging.
The compelling argument to use just a couple dashes is buried on the side of the bottle. This is what a thousand years of intra-continental warfare, colonization and subjugation of foreign countries, religious and ethnic cleansing, genocide, and systematic classism gets you. You become a bit more laid back and the mommy message lives on the side label.
So is the imported Maggi worth it? My mom swears so, and I listen to my mommy.