A note on Maggi

A note on Maggi. I commonly use this liquid MSG incubator when I eat things with rice or when I need something to soak my sandwiches.

I’ve mentioned this before, but it bears repeating. There are two types of Maggi. One looks like this:

…and is manufactured stateside. Notice the label, how they suggest that only a few drops will do. Yes, this is unnecessarily preachy. That is because we are America, a nanny state. We can’t be bothered to allow our citizens to exercise free choice and sentient will; we are sheeple that need to be prodded and poked, lectured and proselytized to. We consider commercials broadcast in the first half hour of the Super Bowl to be a cultural high water mark, and suburban strip malls overwhelming barometers of the prevailing zeitgeist when multiplied by the activity coefficients of a Starbucks and an I Sold It on Ebay franchise.

This is what the European version looks like:

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This is the good stuff, and it costs twice as much as the stateside produced Maggi. Notice the much more subtle messaging.

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The compelling argument to use just a couple dashes is buried on the side of the bottle. This is what a thousand years of intra-continental warfare, colonization and subjugation of foreign countries, religious and ethnic cleansing, genocide, and systematic classism gets you. You become a bit more laid back and the mommy message lives on the side label.

So is the imported Maggi worth it? My mom swears so, and I listen to my mommy.

8 thoughts on “A note on Maggi

  1. GC, hey i love maggi sauce. I have not seen the imported version. i love adding extra drops to my fried eggs (with Sriracha) and my banh mi sandwiches. so good. thai cuisine also calls for this in dishes like pad see eew – but they don’t use maggi. it’s simply labeled “soya bean sauce”. their soy sauce is different from chinese style.

  2. My sister and I have a long running debate over this. Well, mostly between imported Maggi and Golden Mountain sauces. The US Maggi (that you’ll see at Ralph’s) is already out of the question.

    Well, rule #1 is to always get small bottles, and keep them out of the light, just like fish sauce.

    Try the Golden Mountain, it’s packaged suspiciously similarly to Maggi, but you’ll find that it has a “brighter” taste. I performed all taste tests on white jasmine rice.

  3. Wandering Chopsticks – I think the difference is mostly psychological, but that said I think the European is less salty and more rounded in flavor? That’s very subjective, as it’s salty as all hell no matter which version you get. That’s why I love it!

    In terms of expense – I picked up the European version in a huge bottle for around $15 on sale recently. I think it usually goes for $18. I do buy the big bottles because I use so much of it. The small bottles seem too expensive for me – I’ve seen them go for as much as $9, and is about 1/8 the amount you get in the large bottle.

    V – I’ve had the Golden Mountain, I like it. There’s also a product I found that bills itself as “garlic chili soy” that has a distinct Maggi-like nose to it. But Maggi has too many childhood memories for me – I can never forsake it. It’s like your favorite teddy bear.

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