This past weekend I was with the family out in Portland’s shaved and deodorized armpit, otherwise known as the Tigard/Beaverton interchange near Washington Square Mall. Lacking a clear consensus on what/where to eat, we stopped at Chipotle Mexican Grill because it happened to be on a street.
Chipotle is owned (or used to be owned or something (I’m too lazy to look it up or even care)) by the McDonald’s corporation. But apparently it has much more meager roots as a small chain in Colorado with an emphasis on natural, sustainable ingredients — most notably the beef, pork and chicken they feature in their burritos and tacos.
Back when I lived in Tucson, Chipotle opened a branch near the University of Arizona campus that I visited a couple times, and I was duly unimpressed. Some 6 years later, I’m similarly unimpressed and, in fact, rather fucking pissed about the entire enterprise.
I ordered the tacos, which came 3 to an order for the soft version, and 4 to an order for hard tacos. I’m not sure why the disparity — this is the kind of thing that pisses me off right off the bat and keeps me up at night. Of course I ordered the soft tacos, as that’s my thing, but now I have to wonder why I’m getting shortchanged one taco. Don’t make me think, you goddamn soft taco cockblockers!
Thinking I would get soft corn tortillas, instead I watched as the guy behind the counter took out three small flour tortillas and stuck them into some steam/press contraption (similar to what you’d press a pair of slacks with) for about 3 seconds, ensuring that the flour discs themselves would reach the optimum level of gummy crappiness as dictated by the corporate division of Standards, Weights and Measurements.
You have your choice of meats - Chicken, Carnitas, “Barbacoa”, or Vegetarian. I had the “Barbacoa”, which is essentially braised, shredded beef. Each of the meat choices vary in price difference, from 15 cents to a quarter or so or more, and the Vegetarian is the cheapest, but by not as much as you’d think. The Vegetarian option includes guacamole, yet guacamole is an upcharge for the other choices. Again, why the disparity? Why is one meat 15 fucking cents cheaper than the other? You’re AGAIN pissing me off. I hate you and your tiered meat pricing, you fucking corporate bean counting rat bastards.
I digress. Chipotle takes the Subway approach, in that you’re immediately pushed into a conveyor belt as you build your burrito/tacos. The same guy who reconstituted my gummy tortilla discs apparently is too into himself to be the same person who horks the meat on my tacos. I kinda wish he had, because the chick who did dress my tacos gave me ABOUT A TABLESPOON AND A HALF OF “BARBACOA” MEAT PER TACO. Seriously, I thought they were going to wrap up the thing into a beggars purse, it was so sparse. At least that would have been an interesting presentation, and would have spared me the ignominy that was to follow, which is choosing my salsa.
As she moved me down the conveyer belt, she asked which type of salsa I’d like. As I remember it, this was what bugged me the most when I first went to Chipotle some six years ago. Whereas most corporate chain Mexican grills — such as La Salsa, Baja Fresh, Rubios, et. all — allow you to garnish your own offerings with a variety of fresh and tasty salsas from their garnish bar (and often times, limes, pickled peppers, chopped onions and cilantro), Chipotle usurps this consumer right of manifest destiny. Again with the cockblock.
They have four different types of salsa, I think - a pico de gallo, a green, a hot red, and a corn. Corn? That’s not a salsa - that’s a relish. Stop calling your relish “salsa”! She asked what kind of salsa I wanted, and then it all came back to me. Why. I. Hate. Chipotle. Most. Of. All. They want you to choose just one salsa. Just. One. What if you chose “corn”? Well, you’d be supremely fucked, because, da dum, you didn’t even get a goddamn salsa - you got a relish. Your burrito would be dry and flavorless because of their salsa segregationist policies. And I remember, that fateful day, six years ago, I asked for more than one type of salsa, and THEY UPCHARGED ME FOR IT. Bad memories came flooding back, memories long ago repressed, reconciled, and mercifully forgotten.
I did not blink. I did not waiver. In response to her question, “What kind of salsa…” I replied, “All of them.” Never before had a challenge been so forcefully communicated. What was she going to do, upcharge me three times? She hesistated for a moment, and seemed like she was just about to call my bluff, but ultimately in a huff spooned out about half a teaspoon of each salsa on each taco. Chintzy, to be sure, but at the time I was so content with my moral victory I didn’t notice that I was not offered my choice of cheese or sour cream which the menu stated was my God-given right. I still lost out in the end.
We paid for our tacos and my wife’s and her sister’s burritos (which were upcharged $1.40 apiece for a small schmear of guacamole making it the lamest $7 burrito ever) and retreated to our table. The tortillas were alternately gummy and falling apart soggy from the “Barbacoa”, and the salsas so lifeless and sparse I was forced to augment with the Tabasco brand green jalapeno and chipotle jarred hot sauces Chipotle is kind enough to actually allow patrons to use. BTW, these Tabasco sauces suck when applied straight-up — you might as well put uncut vinegar on your food and then punch yourself in the eye.
The shame was that, while way too much accompanying braising liquid was served with the “Barbacoa”, the meat itself was fairly flavorful. I just wish I would have been served more than 2 ounces total of meat with my $6 taco order (and unlike Baja Fresh, you don’t get any chips). A side note: my wife and her sister totally dug their burritos/Chipolte experience. Fucking white people.
Chipotle. Shame on you. Shame on the entire state of Colorado. And shame on me for being fooled. Again.
Never again.
11 belches
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November 21st, 2006 at 11:39 am
michelle
First, Ithe hawthorne Una Mas (now pepitos — I think that’s the new name) is my favorite fast food type burrito place (taking over for my last favorite burrito place of that ilk — the una mas in menlo park, ca).
And, aside from the blackened tomato salsa at Baja Fresh, I’m not a big fan of that place.
I’ve been to the Chipotle on Cedar Hills (gross, too salty and kind of surly service) but the one downtown (just past Borders) is not that bad. Whenever I request cheese *and* sour cream or extra salsa on my burrito, I don’t get extra charged or anything. They are even pretty nice.
But, yeah, the ’salsa only behind the counter’ thing is quite annoying on principle.
November 28th, 2006 at 2:32 am
Jared
From a newspaper in the twin cities:
http://citypages.com/databank/27/1328/article14358.asp
In Minnesota, says Mattson, 100 percent of Chipotle’s pork and chicken is raised without antibiotics, without growth hormones, on 100 percent vegetarian feed without any animal by-products, in humane and free-ranging situations.
So they get some credit for that…
November 28th, 2006 at 1:57 pm
atul
As far as I can tell, there’s no actual chipotle to be had at Chipotle. The marketing clowns just liked the name, I guess. Food? What food?
If I really must have chain Mexican fast food (and sometimes I do), give me Taco Time instead. They may not be 100% strictly authentic, but at least they serve tater tots.
December 5th, 2006 at 11:01 am
Dylan
w00tw00t i love this “Essay” Me and my friend are doing a debate on why chipotle sucks. =]
w00tw00t
go you guy. =] lol
November 8th, 2007 at 8:18 pm
monica
yo…you need to take it easy and take your anger out somewhere else. why hate on chipotle…don’t freakin eat there then!
first of all you probably don’t know how to talk to people because every single time my friends and i go to chipotle they don’t mind giving us the extra sauce. they’re nice as hell. who cares whether they call corn a salsa or not….it’s so good. everything they have is fresh. and if you had some common sense you would realize that the discrepancy in the taco number is because you can fit more in a soft taco than hard tacos…a soft tortilla is more flexible than a hard taco, hopefully you can visualize that. i was president of a club in my undergrad. we held fundraisers all the time, chipotle donated 500 burritos each year AND gave out free gift cards, t-shirts, etc. so don’t hate on the best fast-food mexican place on earth.
November 8th, 2007 at 8:48 pm
burrito man
You stupid gay fat fuck. You think I’m being mean but let me explain, everyone I talk to that eats there always tells me that they are full when they leave, its enough food. Secondly, you’re complaining about the corn salsa and the name they have for it, are you fucking serious, how fuckin anal are you, goddamn, call it salsa then you stupid fuck, its a mexican place, they’re going with the theme. Third, this is America bitch, you can fit a shit load more in soft tacos so they give you one less than hard, along those lines why aren’t you complaining that your not getting 4 burritos you stupid fat fuck, they gotta make money too shit head, they dont exist to feed your fat ass. Third and finally, cuz im about to fly out to gay ass oregon to kick your ass, they have different prices to add to the theme that this aint a shit fuck cheap ass Taco Fuckin Bell .99 cent menu, use your fucking head. Wife my ass, complaining about shit like this, you’re definetly a fag.
November 8th, 2007 at 9:07 pm
The Guilty Carnivore
Oh man, that was good.
November 19th, 2007 at 12:13 pm
DocChuck
I am a retired “educator” with a PhD and a buxom young wife who is also a talented caberet artist and proprietress of her own laser hair removal studio, if that excites you.
She previously owned a commercial kennel, raising cats for most all of the oriental and mexican restaurants in North Central Arkansas.
Did you know that “Natural” chicken, so-called, purchased from the supermarket could have as much as 15 percent “additives.” And much of the “additives” may be Sodium!
Her cats were not fed additives or injected with sodium. They subsisted on chopped canned ham and Velveeta cheese, which gave them a sublime flavor and texture.
November 19th, 2007 at 12:21 pm
The Guilty Carnivore
“…who is also a talented caberet artist and proprietress of her own laser hair removal studio, if that excites you.”
It does.
November 19th, 2007 at 7:20 pm
MrsDocChuck
Well then, hello there! I have been shopping around for a “replacement”, so-called, since my husband is much “older” than me, if you must know. He has a hard time keeping up with me, but he LOVES trying!
December 12th, 2007 at 12:51 am
kathlene
i found your article about chipotle to be a lot more annoying than anything i’ve ever encountered at chipotle.
they’ve got quality food. and if you ask for extra sour cream (or extra cheese like i always do) they give it to you. i’ve never had a problem there. i find the food delicious. and i love that they’ve got good quality food. i support them for being a fast food chain that serves naturally bred meats and organic foods. especially in fast-food-diabetic-america, we could use more fast food places like chipotle. ones that might charge a little more, but in return provide healthy food that’s good for the animals as well for the people eating them.